Keys to Create Brand Awareness
For your business brand marketing is the most important step you will take.
Use the same logo, colors and fonts in all future marketing media.
Consistency is key. Streamline all of your marketing materials by using consistent branding across all platforms. This will allow your target market to recognize you instantly, whichever way they connect with you.
Tell your story – why you are in business and how your business came to be.
Your clients and customers want to know who you are, why you do what you do, and how you came into business. They want to like you, and be able to trust you. Your market needs to meet the person behind the brand, before they will buy what you are promoting.
Make sure you work to keep your name in front of your market.
‘Out of sight, out of mind’, right? This also applies in business. If your market can’t see you or your brand on a regular basis, you won’t be at the forefront of their mind when it comes to needing your services.
Provide hints & tips for the clients on your database.
Send newsletters with helpful information through to your database either in print or via email. Keep in regular touch with your potential clients, and show them you are the key person in your field with expertise and knowledge.
Increase your content output.
Link your newsletter back to your website to allow your market to connect with you on several platforms. Create a blog, write articles, use this content to increase your brand awareness online as well as in print.