Excel Media Group creates custom website designs with strategic insights to generate greater brand engagement, higher conversions and measurable results.
Every professional website design project starts with a discovery and strategy phase where the web design team – consisting of web strategists, account managers, web designers, and technical managers – interview the client to discover their value differentiation, competitive landscape, and goals for the project. The outcome of this phase is a documented timeline, detailed project plan, and a web strategy.
Stand out amongst your competitors
A website design that includes strong content, along with an exceptional user experience, will increase your search engine optimization and make your business easier to find for potential customers looking for your services. These features will raise the level of trust that search engines put in your business, and in turn, the qualified traffic that comes to your site.
Our integrated marketing team specializes in SEO, content, and online media relations that can help design the necessary content for your website, and strategically market it to solidify your online presence.
Images and Videos
The importance of visual media
Pictures, videos, and infographics give you the opportunity to show audiences what you do, rather than just telling them. It provides content to audiences in an engaging and concise format that is easily shareable through other digital platforms. As a full-service digital agency, we can help to generate the media that can bring a whole new look to the design of your website and essence of your brand.
Make visitors want to engage with your business through inviting calls to action.
Compel them to get involved by navigating audiences through your website, presenting them with interesting content that keeps them informed and attentive along the way.
When used strategically, these CTA’s can lead right to a conversion that feels natural to the customer, and true to your brand. At Excel Media Group, our strategists can create a plan for your website that uniformly fits into the rest of your digital efforts. With a thorough website strategy in place, your calls to action will engage visitors in a way that feels exciting, but still united with your business.
Social Media Integration
Social media has allowed audiences to engage with brands more than ever before.
Including access to those channels is a great addition to any website design, especially within blog content. Social media gives you the opportunity to expand the personality of your company, and a lot of customers enjoy connecting with businesses on a casual level.
Our online marketing teams can help to integrate social media into your digital practices and grow your online audience in order to create a more interactive and engaging environment surrounding your brand’s website.
With the growing popularity of mobile devices, the importance of designing a website that is compatible with all of these platforms is essential.
You want your visitors to be able to view and navigate your website from whatever medium they are using. Whether that be a laptop, tablet, or mobile phone, making sure that your website accessible and functioning in all of these formats should not be overlooked. Not only does it give you the most value from a business perspective, but it makes engagement easier than ever for the customer.